Founded in 1987, Sritrang is Thailand’s leading natural rubber producer and one of the largest in the world. With a mission to deliver high-quality rubber products while promoting sustainability, Sritrang manages a comprehensive supply chain that spans across thousands of local farmers. As the only Thai rubber company listed on both the Stock Exchange of Thailand (SET) and Singapore Exchange (SGX), Sritrang plays a pivotal role in the global rubber industry, providing essential raw materials to industries ranging from automotive to healthcare. Their commitment to innovation and ethical business practices has cemented their reputation as a trusted leader in the natural rubber market.
As Thailand’s largest natural rubber producer, Sritrang wanted to elevate their supply chain operations and strengthen their relationships with rubber farmers. Their goal? Create a more efficient system that empowered farmers, improved transparency, and drove sustainable growth.
• +30% increase in farmer engagement: Farmers quickly adopted the platform, engaging more effectively with Sritrang and making better business decisions.
• 20% reduction in operational costs: By optimizing workflows and improving communication, Sritrang was able to cut down on inefficiencies, saving both time and money.
• Improved product quality: Better communication and real-time updates led to higher-quality rubber products and faster issue resolution.
We developed a digital platform designed to make the farming process smoother, smarter, and more connected. The focus was on giving farmers the tools they needed to thrive while ensuring Sritrang’s operations ran more efficiently. Here’s how we did it:
• Financial Support at Their Fingertips: We integrated nano-finance options into the platform, giving farmers easy access to low-interest loans. This helped them manage their finances and invest in their farms when needed.
• Data-Driven Decisions: Real-time insights provided both farmers and Sritrang with the data they needed to make quick, informed decisions. Whether it was adjusting pricing or improving product quality, the data made all the difference.
• Seamless Communication: The platform included direct communication channels, allowing farmers and Sritrang’s team to stay connected and ensure everything was running smoothly.
With the success of this platform, Sritrang is now exploring the use of AI and predictive analytics to further optimize their operations. By continually evolving their approach, Sritrang is set to remain at the forefront of innovation in the rubber industry.
